Competitors on the shampoo market

As you know, today our shampoo shelf is full of different brands.

Therefore we would like to make you understand better the competition on this market. We will present you briefly the main competitors and the organization of these companies.

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Today consumers are really attentive to strategic position (specialized product, professional range…) and innovation. That is why; companies are proposing more and more products through different brands. Indeed people are no longer looking for a simple shampoo, washing their hairs. They are looking for specific products custom tailored, with a professional caution, a natural aspect, a tendency to harmlessness, or adapted to the question of cultural harmlessness…

Consequently lots of brands are present in our shelves, proposing us a very large number of offers.

We will discover the different companies present in retailers through one or many brands.

At the beginning of the 20th century, two hairdressers have found their own company specialized in hairs products. In 1995, the two societies Eugene and Perma have merged. 

This French society searches to promote worldwide the beauty with French inspiration, established into more than 40 countries.

Today Eugene Perma owns two shampoo brands: Pétrole Hahn and Kéranove.  

Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer, which has been founded in 1886. The company has 250 subsidiary companies with operations in more than 57 countries around the world, employing 114,000 people and generating 61.9 billion$ sales in 2009. Among its numerous brands, J&J owns Le Petit Marseillais, present on the shampoo market.

The beginning of L’Oréal history starts in 1907, when Eugène Schueller found a hair dye formula called Auréale. Today the company is organized into 4 operational divisions: professional products, mass-market products, luxury products and active cosmetics. Besides this big company owns participations in different activities such as chemistry, health, finance, design, advertisement or insurances. However it is concentrating on hair colour, skin, sun protection, make-up, perfumes or hair care. L’Oréal describes itself as a company always looking for excellence “though products still more performing, creative and sure” to “answer to women and men aspirations worldwide”. In 2010, the turnover reached 19.5 billion €uros, through 130 countries and thanks to 66,600 employees. Today this company owns several brands on our market: Elsève, Fructis and Ultra Doux (from Garnier), Jacques Dessange, Jean Louis David, Franck Provost, Mixa, Dop, Ushuaïa (from Lascad).

Beiersdorf is an international group involved in the cosmetics, dermo-cosmetics and first care. It is present in the world through 150 subsidiaries, with 19,200 employees and a turnover of 6.2 billion €uros in 2010. It capitalizes on its 125 years of innovation to offer to its consumers innovate and high quality products.  Its history has been marked in 1911, by the creation of the well known cream Nivea. This brand is also proposing shampoos.  

Procter & Gamble (P&G) has been founded in 1937; born from the association of William Procter (candle manufacturer) and James Gamble (soap maker). This American company has never stopped evolving and diversifying to become international. It is present in more than 180 countries, with 127,000 employees, with around 300 brands used by more than 4 billion consumers, reaching 78.9 billion$ in 2010. Besides it’s evolving on several segments: beauty, grooming, health care, snacks and pet care, fabric care and home care, baby care and family home care.  It has 3 brands on the shampoo market: Pantene Pro-V, Head & Shoulders and Wella.

Henkel has been founded in 1876. It operates worldwide in 3 business areas: home care, personal care and adhesives, sealants and surface treatment. It’s present in 125 countries through five continents. The company employs 48,000 people in the world. It realized a turnover of 15,092 billion of €uros in 2010. It owns one brand on our market: Schwarzkopf.  

Unliver is a British-Dutch multinational company, it owns lots of consumer product brands in foods, beverages, cleaning agents and personal care products. Every day, 2 billion people use Unliver products; this gives the opportunity to improve their daily life. Besides 170 billion products are bought every year in the world. The company counts 167,000 employees in the world. It has generated 44.3 billion € of turnover for the year 2010. It owns two shampoo brands: Dove and Timotei.  

Besides for this blog, we have decided to study in details four main brands of shampoo: Elseve – Fructis – Nivea – Head&Shoulders.