Introduction...

whisper.net-genie.co.uk

The aim of this blog about shampoos is to allow you to know more on this market. 

Shampoos represent the first product of the hygiene shelf, with 17% of market share.

In 2010, 227 millions of products have been sold, generating 683 millions of Euros; however this sector keeps on loosing consumers. 

To begin, we would like to present you the different points we would like to go onto along this blog.

We will speak about the overall market:  to understand better the relativity of brand’s equity; the description of this market; the nature of the product and the purchase; the different touch points; their presence on the market.  

Besides we would like to tell you more about customer insight. This includes motivations, emotions, associations, testimonies … 

In addition we will go through competition. Looking at marketing and communication strategies, to know how brands try to differentiate themselves, who are the leaders, how the market is organized…