Organic Shampoo! Yes, that's the trend!

More and more brands are following this trend: the organic one! Consumers are interested in buying products good for the environment but also for their health… And as consumers, we are sensitive about paraben, silicone, etc.

Lot of shampoos are made with a washing base 100% organic, Ammonium and Lauryl Sulfate free. Brands are innovating in fragrances to offer choice to customers.

Just before Christmas, it is a good idea to evaluate the situation of organic ranges of shampoo and to make you discover new brands!

First, Lavera

cosmavita.fr

This German brand made a beautiful success in selling organic products and everything for relaxation and caring. They’ve received a lot of labels over the years as a proof of respecting environment and health. 

http://lavera.de/qualitaet_labels.html?&L=1

This brand is making their products thanks their own production, making grow plants, flowers, etc.

They are very famous in Germany but the brand starts to be known in France thanks to their presence on beauty websites.

Here is their range:

http://lavera.de/hair_shampoos.html?&L=1

1. Apple milk shampoo for formal hair and daily hair wash
2. Lemon milk shampoo for oily hair & frequent washing
3. Almond milk shampoo for sensitive hair & dedicated skin
4. Cornflower shampoo for an anti-dandruff effect
5. Orange milk shampoo for fine & thin hair
6. Mango milk shampoo for coloured hair & colour protection
7. Rose milk shampoo for stressed & dried hair

This brand is playing with pastel colours and flowers. That is very important for customers to keep in mind this organic and healthy image because that is why they will pay more for it.

Another brand is very known for their organic products and famous in France: Melvita.

plusbellematerre.com

Melvita has been created by people enjoying nature and melancholic life. A lot of their products are made with a base of honey, almonds, cereals, etc.

That is one of the first organic brand.

Two labels reward Melvita:

http://www.melvita.fr/la-certification-bio,2,2,146,196.htm

Melvita products are made without parabens, paraffine, silicone, perfume, etc. And they believe in creating every single beauty product with organic ingredients.

Moreover, they are not so expensive compared to other organic brands!

Here is their range:

http://www.melvita.fr/shampooings,2,2,5215,0.htm

For its brand image, Melvita is using a lot their Cosmebio label, present everywhere for each advertisement. They are using flowers, animals and nature elements to give a proof of their convictions.

http://www.melvita.fr/fonds-d%27ecran,2,2,3895,24472.htm

Have you ever tested organic shampoos? What do you feel about it?