We are going to start a new event on the blog: The Shampoo Day! You will find 4 articles about 4 brands we decide to choose in which we will try to explain you everything on these.
We are going to start with Fructis from Garnier.
Fructis is really trying to understand customers’ needs by segmenting the market by type of hair. There are ranges of shampoos for different types of hair in France:
- Long & Strong
- Fresh
- Curly hair
- Antidandruff
- Antidandruff process
- Greasy base & dry end
- Fortifying
- Coloured hair
- Smooth
- Hair body
- Dry, rough
- Damaged hair
- Brightness
Every shampoo is said to make your hair strong and full of energy with brightness.
Website
On the website http://www.garnier.fr/_fr/_fr/home.aspx, you can find all the range of products and you can find the place to buy the shampoo you want.
If you click on a product, this is the page you run:
There is information about the product, advice about the use, about recycling the product. You also can find testimonies of users.
If you create an account, you can download coupons and test the new products.
In addition, Garnier is proposing beauty advice, good ideas/deals, and events… It’s a complete website where you can find a lot of information on the brand.
Advertising
Enjoy these different ads from Fructis!
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| gosee.us |
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| printable-garnier-coupons.blogspot.com |
8 points explaining the success of Fructis
- Its green colour saying: “A fresh shampoo, full of fruits and plants, almost organic and with a lot of scientific elements nearly pharmaceutical”… Whereas it is not! By using pictures with cells, keratin… Consumers are thinking that product is more tested than other, almost pharmaceutical but with a reasonable price… Good deal!
- The ads are targeting women but a man can easily buy the bottle on display because the packaging is not a pure girly one.
- Packaging and colours demonstrate the energy, dynamism and strength of the customer’s future hair after using this shampoo. A recognizable brand… and from far. Colours, shape and ranges are unique.
- A catchy short name easy to keep in mind.
- Differentiation from other products on display: no white or pastel colours but crazy-neon-fluorescent ones
- Fresh feeling. No more shampoo that are making your hair greasy after one day.
- Using water, fruits and plants, Garnier is playing on healthy products. In their purchasing action, cusrtomers are pretty sure that this product will be very good for their hair.
- Because this is from Garnier… And Garnier belongs to L’Oréal. And this is a standard in cosmetics! Case made!
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| printable-garnier-coupons.blogspot.com |
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| thefashpack.onsugar.com |
Prices
Monoprix: 3,65€
Carrefour: 3,46€ to 3,62€
Intermarché: 3,19€ to 3,49€
Auchan: 3,28€ to 3,58€
Additional information
You can find a Fructis channel on Youtube with different ads, and they are actually redrawing the music history with a stylish view from hair professional. And you’ll enjoy trying to recognize every singers!
Fulfil this test to know which Fructis product is made for you.
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