Head & Shoulders is a brand of this huge company called Procter & Gamble (Pantène, Herbal Essences also belong to P&G).
Its slogan: “Head & Shoulders, pour être bien dans sa tête” or “Making heads happier”.
H&S is proposing different shampoos according to the type of hair you have, still preserving your scalp with antidandruff power. Discover the range:
Its slogan: “Head & Shoulders, pour être bien dans sa tête” or “Making heads happier”.
H&S is proposing different shampoos according to the type of hair you have, still preserving your scalp with antidandruff power. Discover the range:
 |
| http://www.headandshoulders.fr/fr-FR/index.jspx |
- Classic clean >> leaves hair looking clean and dandruff free
- Citrus breeze >> blended with citrus essence, created for oily hair
- Refresh >> added natural menthol, gives a cooling, soothing feeling
- Ocean lift >> invigorates your hair and scalp
- Extra volume >> add body and bounce while making your hair easy to control
- Smooth & silky >> smoothes your hair and makes it soft and manageable
- Dry scalp hair >> with moisturizers soothes the scalp
- Sensitive care >> hypoallergenic developed specifically for sensitive scalps
- Hair endurance >> for thicker looking hair
- Clinical strength >> formulated to fight persistent, severe dandruff
- Itchy scalp care >> helps soothe itchy scalps associated with dandruff
Website
On the website http://www.headandshoulders.fr/fr-FR/index.jspx, you can find all the products sold and buy online. It is possible to fulfill a test to understand the nature of your hair and find the right product for you.
 |
| http://www.headandshoulders.fr/fr-FR/index.jspx |
If you click on a product, this is the page you run:
 |
| http://www.headandshoulders.fr/fr-FR/index.jspx |
There is information about but the selected shampoo, the packaging, and other products in the range. You can also click on the tab “Comparer”, you can compare different shampoos and their properties.
Look at these ads from Head & Shoulders!
Advertising
Look at these ads from Head & Shoulders!
The last ad is the same in France.
 |
| lesnewsdebollywood.over-blog.com |
8 points explaining the success of Head & Shoulders
Head & Shoulders is a lovemark (Saatchi & Saatchi).
N°1 in antidandruff shampoo available in different sizes!
Head & Shoulders has a strong brand image between medecine and beauty.
This product is said to be really effective and customers are very loyal to this shampoo.
Customer are trusting this brand and consider it as quality products.
Large range with a well know and recognizable packaging (shape, white&blue base)
Head & Shoulders decides to choose beautiful models in their ads to promote their brand and there is a good receptivity from customers and retailers.
Everything is in the name... Fresh head with no dandruff on shoulders!
N°1 in antidandruff shampoo available in different sizes!
Head & Shoulders has a strong brand image between medecine and beauty.
This product is said to be really effective and customers are very loyal to this shampoo.
Customer are trusting this brand and consider it as quality products.
Large range with a well know and recognizable packaging (shape, white&blue base)
Head & Shoulders decides to choose beautiful models in their ads to promote their brand and there is a good receptivity from customers and retailers.
Everything is in the name... Fresh head with no dandruff on shoulders!
Prices
Here are some prices of Head & Shoulders in your stores for the 300mL bottle:
- Monoprix: 4,85€
- Carrefour: 4,24€
- Intermarché: 4,27€
- Auchan: 4,65€
Additional information
Head & Shoulders uses its position of antidandruff shampoo to create funny ads by Saatchi & Saatch agency. Click on the links below and have fun!
http://www.culturepub.fr/videos/head-shoulders-breeze
http://www.culturepub.fr/videos/head-shoulders-fish
http://www.culturepub.fr/videos/head-shoulders-snow-dandruff
http://www.culturepub.fr/videos/head-shoulders-wedding-day
No comments:
Post a Comment